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Internet dating started off with people, who were lonely, shy or did not get any attention from their environment.
The motivations of online dating can differ a lot but in general we can state the following as the most common reasons for registering on an online dating platform (Sumter, Vandenbosch & Ligtenberg, 2016): So let’s have a closer look on the reasons why young adults decide on registering for online dating. Hand in hand with that phenomenon consumers or users needed to learn to trust online profiles (Sundararajan, 2016).Regarding Social Media one must keep in mind that there should not be a complete trust in what people are posting and how they are presenting themselves.Through pictures and virtual conversations an imagination of the person on the other side of the website or app is automatically created. As mentioned before the easiness of communication was also named as a motivation for online dating. Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder.