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Even if a chatbots sole purpose is to answer FAQs, it still frees up valuable time for your customer service staff.

Since Facebook actually grades businesses on how responsive they are to messages, users will feel confident that their questions will be answered in a timely manner.

When this data is put into action, it can lead to more targeted social media and omnichannel marketing strategies.

There are other analytic tools, however, that provide more in-depth insight to your chatbots’ performance.

With e-commerce software capabilities, your Facebook chatbot can identify which item the customer is looking for and connect them to that item via social media call-to-action (CTA) buttons in a matter of seconds.

A recent study by Digitas LBi revealed that 37 percent of U. adults are willing to make a purchase via chatbots – with the average purchase totaling .

Besides, you don’t want a potential customer lingering, do you?

On the note of potential customers, Facebook chatbots are great for engaging with those who have discovered you via Facebook and are ready to purchase something from your e-commerce business.

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